Experian prides itself on building cutting edge data quality tools that help you and your organisation ensure your data is accurate, up-to-date, and reliable. We are also keenly focussed on making your life easier by embedding our technology within the applications and solutions you use every day.
Email Validation for Salesforce Marketing Cloud is a state-of-the-art email verification tool that is integrated directly within Salesforce Marketing Cloud. Integrated Data Quality helps improve the performance of your marketing campaigns. This easy-to-install platform not only frees up your marketing team’s time by automating campaigns, but also reduces risk of undelivered emails hurting customer experience and return on investment.
Email is a popular and budget-friendly channel that can easily connect you with customers. Whether it’s a sales inquiry or a full-blown email campaign, trustworthy email data means you can deliver an exceptional customer experience.
Head to the Salesforce App Exchange to deploy email validation for Salesforce Marketing Cloud today.
What is Email Validation?
Email validation is the process used to confirm the reachability and validity of an email address. It involves a rapid examination that identifies typos and missing structural elements of an email address (such as the @ symbol) that would act to the detriment of deliverability. Additionally, it verifies the association of a particular email address with a trustworthy domain and can spot whether the email is a ‘disposable’ address, helping you to identify potential fraudulent activity.
Common use cases for email validation are:
- Cleaning data prior to use in a marketing campaign
- Verifying email addresses at the point of engagement – i.e. newsletter signup, purchasing transaction etc.
- Maintaining an accurate customer database
- Streamline your sales outreach
One point to note is the difference between consumer email data and business email data. Due to the way email validation works, it is far more effective on consumer email data than business email data, due to the latter being ring fenced by private security firewalls.
Top benefits of Email Validation
Protect the integrity of your email data
Invalid emails can result in unnecessary costs. Automating quality monitoring and verifying emails can ensure accuracy and email deliverability for campaigns and more.
Maximise colleague and customer satisfaction
Preferred contact data, like email, is essential to maintain strong relationships with customers.
See immediate return on investment
Deploy the certified solution directly from Salesforce AppExchange in rapid time with default configurations and no coding required. Once deployed, the solution immediately improves the quality of email data and maximises the ROI on marketing and customer outreach.
Cut operational costs
Leveraging accurate email data results in a higher ROI. You’ll have reduced bounced emails and spam traps are minimised.
Experian’s email validation software integrated with Salesforce Marketing Cloud is like a golden ticket for marketing teams. Automating campaigns with trustworthy emails saves marketers time to focus on delivering a seamless customer experience and growing bottom line.
Top features of Email Validation
Email validation
For every email that is changed or updated on the customer account, our solution will validate the email to ensure accuracy. Real-time checks with each Internet Service Provider, via SMTP and unique proprietary methods, ensure that the email address is live and active.
Automatic monitoring
Experian will automatically monitor any change in emails hosted, so our client doesn’t have to. We will also verify emails as they are changed. This is automatically done at point of capture.
Reporting generated
The Experian self-service, SaaS portal allows you to manage your hosted products and services including licenses, tokens, and users. You can create usage reports to monitor validation rates and set up notifications for key metrics.
Easy to install
Our solution is easy to install as it can be deployed from the Salesforce AppExchange site.
Why plug Email Validation into Salesforce Marketing Cloud?
Email validation is a powerful tool in your data quality arsenal. Saving you time and money, while protecting the reputation and deliverability scores. It can be used in real-time or as a bulk cleansing service.
So, why integrate it into Salesforce Marketing Cloud?
There are three core reasons you would integrated Email Validation from Experian into Salesforce Marketing Cloud:
- Make the validator’s life easier – we all know and understand the value of seamless processes. By integrating email validation into your everyday systems, you can build one, simple process that includes validation, as opposed to the use of multiple systems and data flows.
- Easy data movement – By utilising our validation technology within Salesforce Marketing Cloud it also becomes much easier to “write back” data within the same system. For example, if an email was invalid, then a contact record could be stamped with that information and a “do not email” flag.
- Easy auditing – The final benefit of integrating email validation is to establish an easy audit trail for whoever may be inspecting your marketing practices. You can easily show the lengths you have gone to keep your data clean and accurate.
Talk to the team to find out more
If you’re interested in integrating the power of email validation into your everyday processes, then talk to the team today.
We’ve focused today on the integration we’ve built for Salesforce Marketing Cloud, but there are many other programs and systems that we integrate with to ensure your data is as good as it possibly can be.