Identify and target your best customers and improve marketing and sales opportunities
In the era of big data, Experian offers you endless opportunities to put your data to work by providing insight into your customers, which translates into customer engagement, enhanced sales and measurable ROI.
Deep, actionable customer insight to deliver smarter marketing decisions and intelligent targeting.
Engage your online audience by delivering personal, relevant content and offerings.
Identify the best locations when making valuable bricks and mortar investments.
Measure the sales impact of your marketing campaigns.
Acquire more prospects that fit your most profitable customer profile
Gain data-driven insights into your marketing performance
Leverage analytics and insights for deeper audience intelligence
A key objective for leading organisations is to get closer to their customers. Segmentation is the powerful technique to achieve this, however there are a number of traps to avoid. Working with a numerous…
Contextual marketing enables modern enterprises to engage in customer-centric conversations that — like any meaningful relationship — deepen across time and future points of engagement. This is particularly true in an era when consumers are…