Measurement and Attribution

Grow customer engagement, reduce marketing spend

Marketing Campaigns with more effective Adspend

Measurement and Attributon

Measurement and Attributon

Are you trying to conduct the all-important, but very difficult task of assigning attribution and measuring ROI on your marketing activities? This task can be crucial to inform the most effective areas to spend the marketing dollar. And if done right, can lead to impressive results from your marketing activity. Experian’s consultants are well versed in the science of marketing attribution and can help you get a more accurate measure on return on investment. Our involvement with thousands of marketing campaigns across all types of different industries means we are experienced in removing the extraneous influences from your campaigns and being able to calculate the true ROI of marketing activity. Our mesurement services range from simple single campaign-single channel reporting to more sophisticated mutil channel/campaign models. We're happy to implement fast baseline measurment reports and then work with you to build these into more complex attribution models allowing you to plan and execute a marketing program with unrivaled clarity around financial investment and sales performance.

Key Benefits

  • More effective marketing spend

  • Continuous improvement

  • Quanitify ROI

  • Improved strategic planning

  • Lift customer engagement

By Experian 27/05/2021
May 27, 2021: Experian have today announced a new partnership with Microsoft which will help organisations globally make more informed, intelligent decisions with their data and deliver better outcomes for their customers.   The partnership will support more organisations looking to improve the quality of their data, allowing them to use it more effectively and turn it into actionable insight.   Organisations now have quick, efficient, and easy access to a range of Experian data solutions through Microsoft’s AppSource and Azure Marketplace – the online application provides a tailored catalogue of certified, cloud-based business solutions.   The development comes at a time when the importance of cloud hosted solutions has been further emphasised by the Covid-19 pandemic and the acceleration of digital transformation projects.   Business users globally can access Experian’s Aperture Data Studio as well as real-time address, email and phone validation APIs through Microsoft Azure and Microsoft AppSource marketplaces.   The availability of Aperture Data Studio in Azure Marketplace allows new and existing Microsoft Azure clients to access the product under a BYOL (bring your own license) model. Whilst Experian’s real-time validation APIs can be seamlessly integrated into Microsoft’s suite of business applications to help customers better manage the customer contact data entering their organisations.   Financial service providers in the UK will also be able to take advantage of the latest innovations in open data, which can help their customers successfully manage their money. This is available through Microsoft Azure.    Experian’s Open Data Platform underpins more than 180 million API requests a month and is currently being used by over 200 organisations. The technology has allowed credit card and auto finance providers, rental property agencies, mortgage lenders and gaming companies to better assess whether services are affordable for their customers.   Andrew Abraham, Managing Director of Experian’s Global Data Quality division, said: “Having accurate, complete, valid and well managed data is essential for businesses to deliver better outcomes for their customers. The publication of Experian’s suite of products provides access to the solutions that can really help them achieve this and unlock the many opportunities that data can bring.”   Jake Zaborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. said, “We’re pleased to welcome Experian to the Microsoft Azure Marketplace, which gives our partners great exposure to cloud customers around the globe. Azure Marketplace offers world-class quality experiences from global trusted partners with solutions tested to work seamlessly with Azure.”   The marketplaces are the go-to for Microsoft customers worldwide to discover, evaluate, and request further information about certified solutions. Experian’s presence on these platforms ensures that the company’s data solutions fit seamlessly into Microsoft’s ecosystem of business applications and further strengthens their status as a Microsoft Gold Partner.   -ENDS- Media contact: Joe Green, PR Manager, Corporate & Business, UK&I, Experian Tel: 07812 737 768 / Email: joseph.green@experian.com Brands2Life for Experian experian@brands2life.com   About Experian Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.   We have 17,800 people operating across 44 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximise every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.   Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.
By Experian 24/08/2020
By Experian 27/05/2021
May 27, 2021: Experian have today announced a new partnership with Microsoft which will help organisations globally make more informed, intelligent decisions with their data and deliver better outcomes for their customers.   The partnership will support more organisations looking to improve the quality of their data, allowing them to use it more effectively and turn it into actionable insight.   Organisations now have quick, efficient, and easy access to a range of Experian data solutions through Microsoft’s AppSource and Azure Marketplace – the online application provides a tailored catalogue of certified, cloud-based business solutions.   The development comes at a time when the importance of cloud hosted solutions has been further emphasised by the Covid-19 pandemic and the acceleration of digital transformation projects.   Business users globally can access Experian’s Aperture Data Studio as well as real-time address, email and phone validation APIs through Microsoft Azure and Microsoft AppSource marketplaces.   The availability of Aperture Data Studio in Azure Marketplace allows new and existing Microsoft Azure clients to access the product under a BYOL (bring your own license) model. Whilst Experian’s real-time validation APIs can be seamlessly integrated into Microsoft’s suite of business applications to help customers better manage the customer contact data entering their organisations.   Financial service providers in the UK will also be able to take advantage of the latest innovations in open data, which can help their customers successfully manage their money. This is available through Microsoft Azure.    Experian’s Open Data Platform underpins more than 180 million API requests a month and is currently being used by over 200 organisations. The technology has allowed credit card and auto finance providers, rental property agencies, mortgage lenders and gaming companies to better assess whether services are affordable for their customers.   Andrew Abraham, Managing Director of Experian’s Global Data Quality division, said: “Having accurate, complete, valid and well managed data is essential for businesses to deliver better outcomes for their customers. The publication of Experian’s suite of products provides access to the solutions that can really help them achieve this and unlock the many opportunities that data can bring.”   Jake Zaborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. said, “We’re pleased to welcome Experian to the Microsoft Azure Marketplace, which gives our partners great exposure to cloud customers around the globe. Azure Marketplace offers world-class quality experiences from global trusted partners with solutions tested to work seamlessly with Azure.”   The marketplaces are the go-to for Microsoft customers worldwide to discover, evaluate, and request further information about certified solutions. Experian’s presence on these platforms ensures that the company’s data solutions fit seamlessly into Microsoft’s ecosystem of business applications and further strengthens their status as a Microsoft Gold Partner.   -ENDS- Media contact: Joe Green, PR Manager, Corporate & Business, UK&I, Experian Tel: 07812 737 768 / Email: joseph.green@experian.com Brands2Life for Experian experian@brands2life.com   About Experian Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.   We have 17,800 people operating across 44 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximise every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.   Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.
By Experian 24/08/2020
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