Millennial Moods
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Choosing to live in the family home to reduce living expenses
KidultsChoosing to live in the family home to reduce living expenses
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Finding affordable pockets of major cities to live in
GentrifiersFinding affordable pockets of major cities to live in
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Inner city singles and couples working hard, playing hard
New Age MetrosInner city singles and couples working hard, playing hard
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Escaping the inner city squeeze for their first homes
New Estate LifestylesEscaping the inner city squeeze for their first homes
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Working in blue collar jobs with a high propensity to spend
Working HardWorking in blue collar jobs with a high propensity to spend
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Enjoying time off to decide on study and career choices
Gap YearEnjoying time off to decide on study and career choices
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Young couples and families living in the suburbs
Young Aussie BattlersYoung couples and families living in the suburbs
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International students completing tertiary qualifications
Studying HardInternational students completing tertiary qualifications
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Single parents with lower than average income
Regional YouthSingle parents with lower than average income
In a world of fast paced change, people born twenty years apart won’t all behave the same.
The world was different in 1980 compared to 2000, and as such, communicating to an 18 and a 35-year-old in the same way is a pitfall many brands still fall into.
Experian has developed nine unique Millennial segments to provide deeper insights into the lifestyle, behaviour and attitudes of a significant and complex part of our population.
Complete your information below to access our Millennial Moods Information and discover how you can segment your own customer base into these 9 distinct Millennial groups.
Read full article
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By Experian 05/24/2019