White Papers and Reports
Understanding FootFall Performance : Location Drivers
This paper sets out to build on the concepts discussed in the 'Six Point Plan' contained in our white paper 'Staying a Step Ahead' . This Six Point Plan discussed the importance and advantage of understanding the context of your FootFall and conversion performance.
It illustrates, with clear examples, the additional insight that can be drawn from linking locational attributes to achieved Footfall performance. One of the first questions that is often asked when businesses embark on understanding and interpreting FootFall performance is "Why does the performance of my locations differ"; this paper sets out to help answer that question and drive your levels understanding.
Staying a Step Ahead
This paper sets out to redefine the role of people tracking in the context of the current retail environment and looks at the opportunities for augmenting information on consumer traffic with complementary sources of data to provide a more comprehensive and accurate view of retail performance.
It draws on independent research carried out by AMR Research Inc in both the UK and USA into how retailers access, use and integrate footfall data into their organisations. This research is augmented with analysis from Experian FootFall on the changing demands of consumers and the role of people counting in measuring retail performance. Most importantly it illustrates the need for organisations to realise the value of people counting and to adopt a more flexible approach to the use of footfall as a measure of performance in the face of new market conditions.
Environmental Impact
This paper explains the impact that Experian FootFall counting solution have. This covers issues such as energy consumption and toxicity issues.