Digital Channels and Target Audiences

Build highly engaging digital campaigns, accurately targeting the right people at the right time, for increased conversion and scalable performance

By Experian 02/01/2019
T: 1300 783 684 E: creditreport@au.experian.com
By Experian 11/12/2018
With recent research revealing Australians’ mobile media consumption is set to increase by 143% by 2020, we are proud to announce audience intelligence platform AlikeAudience has chosen Experian as a data partner.   Specialising in consumer behavioural analytics on mobile, AlikeAudience will leverage data segments from Experian’s recently refreshed Mosaic tool for programmatic trading desk opportunities, display advertising, in app advertising as well as enriching geo-location information.   The partnership will in turn allow marketers and media agencies to reach their targeted audiences more effectively by harnessing AlikeAudience’s audience segmentation capabilities.   “As mobile continues to become the go-to platform for consumers, we view our partnership with services such as AlikeAudience as an important way to enable Australian businesses to better reach and communicate with their customers,” said Andrew Black, Managing Director of Experian A/NZ.   “Having worked with AlikeAudience in Hong Kong and Singapore where they cover over 65% of the mobile population, our partnership has provided very good reach for marketers and agencies resulting in effective advertising campaigns. We’re confident it will similarly serve as a strong part of any local businesses’ paid digital marketing mix.”    
By Experian 02/01/2019
T: 1300 783 684 E: creditreport@au.experian.com
By Experian 11/12/2018
With recent research revealing Australians’ mobile media consumption is set to increase by 143% by 2020, we are proud to announce audience intelligence platform AlikeAudience has chosen Experian as a data partner.   Specialising in consumer behavioural analytics on mobile, AlikeAudience will leverage data segments from Experian’s recently refreshed Mosaic tool for programmatic trading desk opportunities, display advertising, in app advertising as well as enriching geo-location information.   The partnership will in turn allow marketers and media agencies to reach their targeted audiences more effectively by harnessing AlikeAudience’s audience segmentation capabilities.   “As mobile continues to become the go-to platform for consumers, we view our partnership with services such as AlikeAudience as an important way to enable Australian businesses to better reach and communicate with their customers,” said Andrew Black, Managing Director of Experian A/NZ.   “Having worked with AlikeAudience in Hong Kong and Singapore where they cover over 65% of the mobile population, our partnership has provided very good reach for marketers and agencies resulting in effective advertising campaigns. We’re confident it will similarly serve as a strong part of any local businesses’ paid digital marketing mix.”    

Digital Channels

Digital spend in Southeast Asia is enjoying double digit growth and Experian Digital Audience Solutions can power your organisation to reach millions of consumers in Southeast Asia. By on-boarding our comprehensive consumer classification datasets in the digital and programmatic ecosystem, Experian has enabled organisations to reach the right people, at the right time, and for a lower cost than traditional channels.

 

Experian has formed partnerships with companies like Facebook and Google to empower advertisers to build consistent campaigns across multiple platforms.

Target Audiences

Experian’s expertise of using the latest analytical techniques with over a million pieces of information across hundreds of data points helps to identify summary groups and detailed types that are easy to interpret and understand. Additionally, we can profile your data against our own comprehensive classification dataset to provide further analysis of your target audience.

 

Our position as the leading Global Information Services organisation also enables us to work with esteemed and trustworthy partners to build market-specific audiences, giving you more targeting choice.

Key Benefits

  • Greatly engaging, Experian digital partners provide a better user experience, outperforming traditional medium.

  • Highly efficient as you can easily setup, test and measure the performance of campaign with low effort.

  • Very effective, with lower cost per acquisition and a superior return on investment.

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