Enrich & enhance your first party data, customer insight solutions
Identify & target the right customers with customer intelligence
Data-driven technology that delivers unparalleled customer insight
Data sits at the heart of a modern growth marketer’s role. The ability to combine proprietary and third party data assets in a meaningful way is the key to unlocking actionable customer insights.
Experian has a range of data-driven customer insight solutions that can help you profile, segment and enrich your existing customer data in order to better inform your marketing strategy.
Partner with Experian for more precise targeting, more relevant communications and better customer outcomes.
Our customer insight solutions
Gain deeper insights into consumer lifestyles and behaviour to help you make more informed marketing decisions.
Drive higher level of customer engagement and performance by focusing on unique customer needs that really matter to your business.
Build accurate, up to date and targeted prospect lists for your marketing acquisition activity.
Target consumers through the right channel at the right time with the right message.
How we improve your customer intelligence
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1. Analyse your dataWe’ll analyse your existing customer data to discover trends, patterns and irregularities
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2. Profile your dataLearn more about your customers by leveraging our powerful consumer data platforms, Mosaic and ConsumerView
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3. Determine market potentialInsight-driven qualification of potential audience opportunities, whilst driving incremental spend from existing customers
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4. Advise channels to marketDetermine optimal communication channels with customers and prospects that can potentially improve retention, cross sell and acquisition rates
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5. Present findingsPinpoint the right customers and communicate with them in the most relevant ways, through the right channel at the right time with the right message
How Experian can help your customer intelligence
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Innovative technology to drive better insightsCombining our comprehensive classification, segmentation and enrichment technology gives you all the information you need to improve your customer engagement
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Target the right audiences with the right messageUnlocking deeper understanding about how your customers behave and what their preferences are allows you to create highly tailored engagement strategies and messaging
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Tried and trusted data expertiseThousands of organisations around the world trust Experian’s data-driven technology to power their customer insight programs
Tell me more about...
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Segmentation
Next-level segmentation brings your customers to life so you can target and communicate with them more effectively
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Profiling
Fill in the gaps with complete customer profiling and append over 1,000 different data elements to your data
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Audience AnalyticsIntegrate your customer data with our analytics to provide a comprehensive breakdown of your consumer base
Latest News from Experian
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Our award-winning, privacy compliant, consumer segmentation solution, Mosaic, powers many of the insights our clients use to drive their marketing and analytics success. -
Predicting consumer behaviour, leveraging Data Enrichment tools and Analytics. -
Learn more in our insights article about the best segmentation models. How they adapt to lifestyle changes, and maintain themselves as a long-term effective…