Customer Insight

Identify and target the right customers with the right customer intelligence

Maximise the return on your marketing investment by understanding and finding more of your best customers.

The marketer’s goal has always  been to build great brands, help to acquire new customers and retain existing customers so business can grow. Combined with the fact that the competition is growing and customers today are less loyal, this goal is becoming increasingly hard to reach.

Leverage Experian’s Customer Insight solutions to pinpoint the right customers, communicate with them in the most relevant way with the offers that will resonate and ensure their loyalty.

Our Customer Insight Solutions
Mosaic

Mosaic

Gain deeper insights into consumer lifestyles and behaviour to help you make more informed marketing decisions.
Custom Segmentation

Custom Segmentation

Drive higher level of customer engagement and performance by focusing on unique customer needs that really matter to your business.
Consumer Data Enrichment

Consumer Data Enrichment

Enrich your existing database with demographic, consumption and attitudinal information.
Targeted Prospect Lists

Targeted Prospect Lists

Build accurate, up to date and targeted prospect lists for your marketing acquisition activity.
Media Channel Preference

Media Channel Preference

Target consumers through the right channel at the right time with the right message.

How Experian can help

  • Define your target audiences, profile your best customers and locate more lookalikes

    Define your target audiences, profile your best customers and locate more lookalikes

  • Build an in-depth understanding of your customers’ characteristics, maintain better customer relationships

    Build an in-depth understanding of your customers’ characteristics, maintain better customer relationships

  • Define the optimal communications channel, connect with your customers and prospects

    Define the optimal communications channel, connect with your customers and prospects
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