Understanding who your customers are, what they like and how best to engage them is critical to any B2C business. Experian can quickly provide you with valuable insights on your existing customers and prospects. If you have a retail site or service provision network we can provide these insights based on your own catchment areas. We can integrate your customer data with the analysis to provide a comprehensive breakdown of your consumer base, how it varies geographically and even forecast changes over time. These insights can be fundamental to strategic business planning, marketing campaigns, pricing and promotions, mechandise buyer planning and site selection and store/branch fitout.